Where we focus our attention determines how we perceive the world. Standard Notice believes that cultivating our ability to notice the world around us leads to a more meaningful relationship with it.
We produce products and experiences that celebrate making, encourage deeper attention, and practice reflective thinking, all in service of strengthening our attention and engagement with the world and people around us.
Begin Anywhere reminds us that our starting line never needs to be a pristine blank canvas or a clean white space. Creation can and should begin anywhere. This poster collection uses various mistakes and misprints from other posters to reflect the messiness of creation, the potential within beginnings, and the necessity to simply begin.
The Only Rule is Make celebrates the energy of creation through this collection of posters. It takes a playful twist on Sister Corita Kent’s seventh rule, “The only rule is work.” (from her Art Department Rules). Each print is different, reflecting the vibrancy and unique human aspect of making.
